Johnnie Walker, a member of the Diageo company, has decided to remove the famous black cardboard box with gold prints containing the bottles of his range of Johnnie Walker Black whisky.
The multinational Diageo announced the removal of Johnnie Walker Black Scotch cartons as part of its strategic sustainability actions. A few months ago he also removed the packaging of the Johnnie Walker Red.
Although the carton is 100% recyclable, it is clear that a marketing without packaging, not only does not generate any residue, but it manages to reduce production costs significantly. The company Diageo placed in the balance, on one side, the commercial impact of the well-known black cardboard box, and on the other, the environmental and energy impact of manufacture and produce the same cardboard box.
Businesses have begun to assume their role in sustainable development, incorporating sustainability into their business strategy and turning challenges into new opportunities.
“We are looking after the planet and presenting real solutions to meet the sustainability goals set out in our “Society 2030” strategy for generate a 100% waste-free operation “, said Carlos Ortiz, Director of Corporate Affairs at Diageo.
With elimination of the use of cardboard boxes Covering their bottles of Johnnie Walker Red Label, Diageo has generated a savings of 1,200 tons of paper per year and the numbers of the Johnnie Walker Black bottles are expected to be similar.
New paper bottle
In July 2020 the company presented the design of a new paper bottle. Diageo, announced plans to launch the famous Scotch whisky in what is announced as “the world’s first 100 percent free bottle of paper-based plastic liquor, made entirely of wood of sustainable origin.”
Diageo explains that he has already “established a consortium of partners from world-leading companies in non-competitor categories, including Unilever and PepsiCo, and more partners are expected to be announced,” all of whom plan to “launch their own branded paper bottles.”
