IDEAS AND PROJECTS WITH CARTON
The raw material is cheap, cardboard boxesconstruction does not require large infrastructure; ecological, recyclable and light. Perhaps, the only limits that the work with cardboard are in their own imagination.
“You can take its possibilities as far as you want: exhibition fairs with stands, marketing ideas for supermarkets, home furniture, decorations, everything. And it's different. If you go to a department store and come across one of these structures, it is much more likely to catch your eye because they are so rarely made,”
summarizes Santiago Carrera, head of production at Serisán, the Cantabrian company with more than 40 years' experience in graphic communications behind this type of lightweight architecture.
Your bet on building in cardboard is almost unique in Spain. According to the same Santiago Carrera
«We must be about four companies throughout the national territory that have risked this»
The crisis closes traditional markets and forces people to seek alternatives.
"We saw the possibilities of using the corrugated cardboard at international fairs, because there are countries like France that are working it much more. We liked it and started thinking about small ‘packaging’ projects, original Christmas baskets and small orders, that kind of thing.”
Source: http://www.eldiariomontanes.es
