The new concept of Conscious Consumption will place sustainability as the main priority for companies that want to accompany the increasingly common demand for products with environmental seal.
A UK survey called “Sustainability and Profitability: Looking for a Balance”, conducted to hundreds of managers and more than 1,500 consumers, looks at the views of consumers and businesses on sustainability and how to adapt their consumption habits to achieve a better future for all.
Survey results
65% of respondents point out that price remains a key factor in the purchase decision, but half of customers say they buy a particular product because their packaging is recyclable and/or biodegradable. The survey also reveals that 61% of consumers opt for brands with clear and well-known sustainability practices
Years ago, sustainability was more of a business issue; now it is consumers who drive sustainability programmes
Businesses must consider sustainability when reopening
Companies will need to pause some sustainability practices as new health and safety protocols are implemented. As part of the process, companies make the health and safety of employees and customers an even higher priority.
Companies will have to adapt to the new safety standards and use Recyclable cardboard packaging. Rural producers who still use reusable plastic packaging will tend to choose cardboard boxes to transport single-use fruits and vegetables.
Inside companies, instead of cups, coffee cups and reusable dishes, they can offer disposable cups and dishes that can be thrown away. Many restaurants will make their single-use paper menus to minimize germ spread.
