We have already talked on many occasions about sustainability as a brand value. Conscious consumption gains ground. That is, companies that position themselves sustainable, through a transparent posture, earn points with customers and, consequently, increase their sales.
Along these lines, since 2020 Samsung has designed a new concept in eco-friendly packaging for some of its products, mainly bulkier items such as televisions. To this end, Samsung launched the platform samsung-ecopackage.com. Instead of simply throwing away the box their television came in, consumers can visit the Samsung Eco-Package website or point a smartphone at a QR code on the packaging to find creative ways to reuse the material, each with its own step-by-step guide.
"Join us to reduce waste by turning your product box into useful things and help us create a more sustainable environment"
Thus, customers can transform what was going to be a lot of cardboard for recycling into useful items for the home, for example houses for cats or furniture where to store magazines and books, as explained by the company on its platform.
The option to reuse the boxes will certainly minimize the possible inconveniences arising from the elimination of cardboard boxes huge ones that can be unfunctional.
Each box comes with an instruction manual that helps you build your own furniture. Just scan the QR code that appears in the box to access the guide.
The recyclable packaging proposal of the eastern Samsung is made of corrugated cardboard, an environmentally friendly material and will allow customers to recycle more easily and thus take advantage of cardboard boxes to use them creatively.
According to Kangwook Chun, Executive Vice President of Samsung, “Consumers are more likely to buy a brand that shares foundations and values similar to theirs and, with our green packaging, we believe that we can offer our customers a new experience that considers the environment as an important way to express itself.”
