Juan and Esther have just set up a company. They studied design together and in their end-of-course work created a gift item game that earned them the maximum score. So successful was his project among teachers and students who saw him, that Juan and Ester decided create a company to manufacture and distribute it.
One of the challenges they had to face – and not a few were – was how to pack them. The objects were sensitive and needed to be protected during transportation and storage.
They were unfamiliar with the world of packaging and cardboard boxes and initially felt quite overwhelmed. They did not know where to start, as they needed something very special. One of their teachers, whom they approached with the problem, told them about Cartonajes FX Sanmartí and put them in touch with David, one of the technicians in charge.
John and Esther were opened to the world. In David they found a person who loves the challenges that new projects create. He went to work and dedicated his knowledge and professionalism to solving the problem of John and Esther. The deal was very professional, but also very cordial, something that when you start a company is appreciated, and a lot.
Packaging is essential when defining a market strategy as it has a direct impact on the price, visibility and final quality of the product to be marketed.
John and Esther have begun their production and know that the objects they are going to produce will perfectly reach their destination. Now they only expect them to become one of the star gifts of the year.
