Discover the collection and buy the actually enhanced look by viewing this box on your mobile
This is the warning appearing in the new boxes from ZARA. The note is written on a side sticker in the box containing the garment we have purchased, in which it is also recommended to download the application with WiFi connection.
Last Thursday, April 12, the international fashion giant, ZARA, it launched an innovative concept that integrates the latest technology to its fashion offer. It is an easily downloadable app from the mobile phone and invites customers both inside and outside the store to a new shopping experience, which can also be shared.
The gap that the mannequins used to occupy in their windows now comes to life and the same goes for the cardboard boxes in which the garments are sent. In the eyes of consumers, the box appears as what it is; a box. However, now everything can change, just download an application. It's called ZARA AR and it's free and once we have it on our cell phone, you just have to point to the cardboard box ...and magic! Before our eyes appears a moving model with our box as a backdrop.
DiarioSur explains on its website how these works boxes:
