Following the success of the “Packing Dialogues” conference cycle held in 2018 for the first time organized by the Fira de Barcelona Hispack trade fair and the IQS Executive Education, on March 19th a new session will be held in Madrid.
The aim of this cycle is to promote, in different Spanish cities, professional networking and knowledge around the world of packaging and packaging.
This year the Food for Life-Spain Technology Platform (PTF4LS), led by the Spanish Federation of Food and Beverage Industries (FIAB) has joined the initiative. The day of 19 March will focus on the challenge of sustainability of packaging for e-commerce from the point of view of circular economy.
This new “Packaging Dialogues” event will take place at the headquarters of the Spanish Confederation of Business Organizations (CEOE, c./ Diego de León, 50, Madrid; admission is free and capacity is limited). Entitled “Packaging: Circular Economy. The Challenges of E-commerce”, it will be the first of four events held in 2019. It will address the challenge online commerce poses to the multiple functions of packaging. Packaging is a key factor in handling goods and logistics. However, particular attention will also be paid to packaging as a means of preserving, protecting, presenting and communicating the product, without forgetting customer loyalty.
Other Key factor to be addressed during the day will be sustainability, an element intensely assumed by the packaging and packaging industry to meet the needs posed by more and more sectors to care for and protect the environment.
Sustainable materials such as cardboard, production processes, product life cycle and the commitment to reuse and recycling will be discussed.
The event will be moderated by Antonio Jesús Martínez Giménez, Head of Beverages and Packaging at Publicaciones Alimarket, S.A. Speakers will include Jorge Serrano Pacheco, Business and Ecodesign Manager at ECOEMBES; Joaquín Álvarez Portela, CEO of Fresco y del Mar; Verónica Kuchinow, Founder & CEO of SÍMBIOSY and lecturer responsible for Industrial Sustainability at IQS Executive Education; and Montse Castillo Malivern, Managing Partner at RepaQ Packaging Consulting & Academic Coordinator of the Master's in Packaging Management at IQS Executive Education.
