The design of a custom packaging, with the exclusive brand and design for each customer, is the best advertising tool that Spanish manufacturers and producers can have when exporting their products.
The packaging has to be designed knowing the target audience of the product and adapting its packaging or packaging to this. Languages, colors, effect phrases, there are many small details that can positively affect when selling abroad.
In addition to attracting potential customer support, an effective packaging has to convey confidence and familiarity with the final customer, making the product end up being purchased.
In Fx Sanmartí we have a team of packaging specialists they can advise when choosing the best design for their product, taking into account not only the commercial factor, but many others that can affect the process. Stacking capacity in containers or moisture resistance can be decisive for your product to reach the end customer in perfect condition.
The corrugated cardboard boxes are the packaging material preferred by the consumer and the cardboard becomes a enhancer of the brand in the fresh sections of any trade.
In Spain, the largest exporter of wine in the world according to the Business Insider, the Marketing Club de la Rioja has created the Wine Packaging Design Forum with the intention of sharing communication when packing and transporting the precious liquid from our strains to the outside.
According to their website; ‘The Economic Development Agency of La Rioja (ADER), through the Centro de Diseño Integral de La Rioja (Cedir), and the Marketing Club of La Rioja, organizes this 5th Forum which aims to be a meeting point for debate and reflection around the world of packaging in the wine sector.»
Another sector that can have great benefits with adequate packaging is the agri-food sector. With the improvement of transport and speed of delivery, the final consumer buys the products exposed in the same boxes in which they have been processed at source, making it possible for each product to adapt to its potential market.
In this line the Association of manufacturers of Corrugated Cardboard (AFCO) has launched the UNIQ agricultural quality seal. With this seal consumers make sure that the corrugated cardboard boxes of the products they are going to consume offer all guarantees and that the fruit and vegetable products they are going to consume are in perfect condition of conservation.
The UNIQ Agricultural Quality Seal offers differentiation and confidence. In addition to gathering the best know-how in the corrugated cardboard industry, it meets the latest requirements of the market: innovation, quality, resistance and protection.
In Argentina, the agro-food sector led the Buenos Aires Institute of Technology (ITBA) to incorporate into its objectives the development of the agro-food area. Its debut in this sector begins with an executive program of Export Packaging Management.
Fx Sanmartí has many years of experience in the market recycling and manufacturing of cardboard for packaging projects.
Our technical team can advise you on any doubts that arise when it comes to packing new products to export abroad.
